Notes
Notes and articles
What Edwin has written, and what others have written about his work, gathered here with a summary and a translation. Each one says where it was first published and links to it.
AI and innovation
The pieces closest to what Surfing Digital does today: artificial intelligence, exponential technology and digital transformation.
ExcélsiorJune 3, 2026
Silicon Valley and Latin America: the revolution of AI agents
Business leaders in Latin America have stopped asking what AI is. They ask how to put agents to work in sales, marketing and operations. The column looks at what that shift asks of companies in the region and quotes Miguel Casillas, founder of SV Links, who expects large technology companies to offer packaged products, which would make standing out harder.
Read the summary: Silicon Valley and Latin America: the revolution of AI agentsExcélsiorAugust 10, 2025
Ten stories of using artificial intelligence in LATAM
Ten professionals from Latin America describe how they use AI in their work: education, restaurant sales, real estate, marketing and business agents among them. What they share is a view that AI helps most when it solves a concrete problem. The article also covers the difficulties, such as checking what AI produces and the hesitation some people feel, and ends by encouraging the region to build its own solutions.
Read the summary: Ten stories of using artificial intelligence in LATAMMVS NoticiasJune 19, 2023
Digital Transformation to Revolutionize the Business World
MVS Noticias covered a gathering of experts on digital transformation organized by David Adissi, CEO and founder of N.Technology. Edwin Moreno spoke as Mexico representative of Exponential Organizations and innovation director at MVS Capital. The speakers discussed how companies can digitize without failing.
Read the summary: Digital Transformation to Revolutionize the Business WorldForbes MéxicoApril 7, 2016
8 major technological waves of 2016 (II)
In the 21st century, technological revolutions will become increasingly common. What's important is that citizens engage in the conversation.
Read the summary: 8 major technological waves of 2016 (II)Forbes MéxicoJanuary 12, 2016
8 major technological waves of 2016 (I)
Today, change is constant. The world is moving very fast, driven by these technological waves that we must understand due to the significant social, economic, and legal changes they will bring about.
Read the summary: 8 major technological waves of 2016 (I)Forbes MéxicoAugust 11, 2016
The new formula of innovation for large companies
Successful innovation processes are those that achieve disruption within an industry as a whole rather than within a single company.
Read the summary: The new formula of innovation for large companiesForbes MéxicoJanuary 29, 2018
The time to revolutionize or perish
Salim Ismail, following the sale of over a quarter of a million books on the Exponential Organizations Model, has developed a 10-week sprint methodology.
Read the summary: The time to revolutionize or perishForbes MéxicoJune 16, 2015
New technologies revolutionize the medical industry
The healthcare system is reactive, bureaucratic, and costly, but that is about to change as technologies that would seem like science fiction become a reality.
Read the summary: New technologies revolutionize the medical industryForbes MéxicoApril 16, 2015
What have Airbnb, Google and Uber done to dominate the market?
In this digital era we live in, where technology advances very rapidly, it is vital for companies to play by the rules of exponential firms.
Read the summary: What have Airbnb, Google and Uber done to dominate the market?Forbes MéxicoOctober 27, 2013
The theory of the future: Singularity
Knowing with increasing certainty how the world will transform in the future will be a competitive advantage in the business world.
Read the summary: The theory of the future: SingularityForbes MéxicoSeptember 25, 2013
Technology, your best ally or your worst enemy
Companies must allocate resources to train their executives to understand the exponential changes that could alter their industry and, thus, become allies of technological changes instead of victims.
Read the summary: Technology, your best ally or your worst enemyForbes MéxicoMay 31, 2016
The future is not what it used to be
Until 1800, life expectancy was less than 40 years old; thanks to technology, by the 20th century, it had already doubled. What we will see in the 21st century will be even more impactful.
Read the summary: The future is not what it used to beIBERO, PrensaNovember 3, 2023
MVS Ideas director talks about technological progress and its impact on schools
The IBERO press office reported on Edwin's conference at his alma mater, "Tecnología, Innovación, Disrupción: reflexiones sobre el método ExO Sprint", organized by its Communication program. According to the note, he argued that technological progress is exponential, so today's tools are small next to what he expects by 2030, and that schools need to change how they teach.
Read the summary: MVS Ideas director talks about technological progress and its impact on schools
More written by Edwin
MVS NoticiasMarch 20, 2024
BiteLabs and the rise of ghost kitchens
The company has several locations in Mexico and Peru, including some storefronts for retail sales.
Read the summary: BiteLabs and the rise of ghost kitchensMVS NoticiasMay 11, 2023
MVS introduces its Influencers Academy: here's what you need to know
It's a diploma program designed to learn how to generate quality content, grow accounts, and negotiate with major brands.
Read the summary: MVS introduces its Influencers Academy: here's what you need to knowForbes MéxicoMay 22, 2018
Networks: influencers or communities?
Communities are another option for connecting with your audience as a brand since they can generate a collective voice effect and stronger bonds by feeling part of a movement.
Read the summary: Networks: influencers or communities?Forbes MéxicoApril 9, 2018
From neoliberalism to technological neosocialism
The Fourth Industrial Revolution would bring about an open-market technological socialism, which, instead of seeking a large government based on a charismatic leader, would be based on a decentralized model.
Read the summary: From neoliberalism to technological neosocialismForbes MéxicoApril 2, 2018
A Panamanian entrepreneur, the Latin Snowden
Mayer Mizrachi is a Panamanian technology entrepreneur who became a pawn in a chess game, leading to a political persecution by his own government.
Read the summary: A Panamanian entrepreneur, the Latin SnowdenForbes MéxicoMarch 26, 2018
The mystery of independent candidacies
Why believe that the change our country needs will come from political parties? Independent candidacies sound like an interesting instrument for our democracy.
Read the summary: The mystery of independent candidaciesForbes MéxicoJanuary 15, 2018
What the governments of the future will look like
Estonia is the most advanced country in the world in digital governance due to its interconnected government systems, which save society 800 years of work.
Read the summary: What the governments of the future will look likeForbes MéxicoJanuary 9, 2018
The mafia Mexico does need
As Latinos, Mexicans are very warm and friendly people. It's no coincidence that we are the country with the most international treaties in the world.
Read the summary: The mafia Mexico does needForbes MéxicoDecember 28, 2017
The Mexican who revolutionizes sales
If we review history, the world has changed because of people who have managed to sell themselves and their products, services, and ideas.
Read the summary: The Mexican who revolutionizes salesForbes MéxicoDecember 27, 2017
École 42: the teacherless free school
It is becoming increasingly evident that having an educational system based on the industrial era, where students sit and listen to a teacher and memorize knowledge, is obsolete.
Read the summary: École 42: the teacherless free schoolForbes MéxicoDecember 26, 2017
11 reasons to teach your kids to sell
Without sales, there are no companies, no payrolls, and no economy. A salesperson will always find a way to survive; there will always be demand for their skill.
Read the summary: 11 reasons to teach your kids to sellForbes MéxicoOctober 23, 2017
How to beat Amazon?
The "retail apocalypse" in the United States marks a strong trend on what could happen in the coming years in Latin America.
Read the summary: How to beat Amazon?Forbes MéxicoApril 10, 2017
Ecommerce is trending
Every day we see more services and products being sold online, making our lives simpler and predicting our next purchase.
Read the summary: Ecommerce is trendingForbes MéxicoMarch 6, 2017
The banks of the future
Banks that don't have customers enamored with their service run the risk of being overtaken by innovative, digital, agile companies that attract their clients, especially millennials.
Read the summary: The banks of the futureForbes MéxicoFebruary 6, 2017
Democratizing robotic engineering
According to a University of Oxford study, by 2025 around 48% of jobs in the US will be made obsolete by robotics, artificial intelligence, software and new technologies.
Read the summary: Democratizing robotic engineeringForbes MéxicoDecember 5, 2016
Turn your passion into a community
Social networks are a revolution, not only as a tool to connect with family and friends but also with communities of common interests that form.
Read the summary: Turn your passion into a communityForbes MéxicoNovember 11, 2016
The magic of digital communities
Since the dawn of humanity, humans have found great strength in being a social species. Today, technology enables people to organize into interest groups even when located in different cities or countries.
Read the summary: The magic of digital communitiesForbes MéxicoAugust 24, 2016
How to make a viral video without dying in the attempt
Viral videos are an increasingly utilized tool for companies to promote their brands and products.
Read the summary: How to make a viral video without dying in the attemptForbes MéxicoAugust 2, 2016
An enterprise that exalts Mexican artisanal jewelry
Two young individuals from northern Guerrero connect emerging designers with jewelry artisans to create unique pieces that they sell via the internet and direct catalog sales.
Read the summary: An enterprise that exalts Mexican artisanal jewelryForbes MéxicoJuly 27, 2016
7 expert tips for selling online
Mastering the art of online selling is one of the most crucial skills to develop in the 21st century. That's why I'm sharing 7 tips from the author of the book 'The Digital Marketing Plan...'
Read the summary: 7 expert tips for selling onlineForbes MéxicoJune 21, 2016
7 leadership tips from a world peace prize winner
Recently, I had the tremendous fortune of interviewing Jaime Jaramillo (Papá Jaime), a man with over 80 international awards, winner of the World Peace Prize.
Read the summary: 7 leadership tips from a world peace prize winnerForbes MéxicoApril 19, 2016
Investing in a startup is now simple
Marc Segura, CEO of Play Business, gives us 7 tips on how to make money by investing in a startup.
Read the summary: Investing in a startup is now simpleForbes MéxicoApril 11, 2016
The future of education, digital and democratic?
Inoma, a social organization, works so that education in Mexico is fun, free, and very similar for rich and poor.
Read the summary: The future of education, digital and democratic?Forbes MéxicoFebruary 2, 2016
Mexico, a bridge for innovation?
In Mexico, interesting things are happening. Soon, we will hear about major success stories of technology-based companies generating significant wealth.
Read the summary: Mexico, a bridge for innovation?Forbes MéxicoDecember 2, 2015
The formula for making good team decisions
In business or government, the best way to make decisions is as a group. Based on this premise, they designed Ranktab, a tool that utilizes collective intelligence to incorporate all viewpoints and allows them to be seen together through graphs.
Read the summary: The formula for making good team decisionsForbes MéxicoNovember 6, 2015
Entrepreneurship, Mexican style
It's time to shed our aversion to risk and embrace failure. Entrepreneurship is challenging; it's not for everyone, but it's something that Mexico needs to move forward with high-value employment.
Read the summary: Entrepreneurship, Mexican styleForbes MéxicoOctober 28, 2015
The accelerator that sees opportunities in Mexico's problems
Hackers & Founders Guadalajara accelerator is gearing up to have 10 Mexican startups attractive enough for Silicon Valley investors. H/F aims to improve the entrepreneurial ecosystem in Latin America.
Read the summary: The accelerator that sees opportunities in Mexico's problemsForbes MéxicoOctober 20, 2015
7 tips for funding your wildest ideas
I'm going to tell you how to succeed in a crowdfunding campaign, which is revolutionizing access to capital for entrepreneurs to fund their projects.
Read the summary: 7 tips for funding your wildest ideasForbes MéxicoAugust 18, 2015
Mexican showerhead that captivates Apple and Alphabet
Amidst the planet's significant ecological challenge, Mexico boasts talent that proposes economically viable solutions, captivating some of the world's largest companies.
Read the summary: Mexican showerhead that captivates Apple and AlphabetForbes MéxicoMarch 3, 2015
Crowdmarketing: the new marketing model
Not only are the media influential anymore; today, people are becoming a medium themselves, and their word-of-mouth recommendations add significant value to brands.
Read the summary: Crowdmarketing: the new marketing modelForbes MéxicoOctober 30, 2014
The great value of simplicity
Even Carlos Slim suggests working three days and resting four. Hopefully, he implements this in his companies as an example, and thus we begin to recognize the value of simplicity.
Read the summary: The great value of simplicityForbes MéxicoOctober 17, 2014
Videomarketing, crucial in México
Is videomarketing crucial in Mexico? Between 70 and 73% of Mexicans do not read a single book per year, yet Mexico is the third country that consumes the most YouTube.
Read the summary: Videomarketing, crucial in MéxicoForbes MéxicoSeptember 5, 2014
Silicon Valley and the hippies
What was special about Florence during the Renaissance and what is special about Silicon Valley today? Something very simple: they value crazy ideas.
Read the summary: Silicon Valley and the hippiesForbes MéxicoFebruary 6, 2014
Flooded by information?
In a world where everyone needs information, but nobody can easily find it, business can be made by selecting precise and reliable data and delivering it quickly. See how a startup did it.
Read the summary: Flooded by information?Forbes MéxicoJanuary 9, 2014
How to have a successful eCommerce?
Nowadays in business, the battle is between the fastest and the slowest, and the Internet is the key to being faster. Here are 14 keys to achieving a successful eCommerce.
Read the summary: How to have a successful eCommerce?Forbes MéxicoDecember 16, 2013
The Pope who tweets
Where does religion fit into a world with impressive advancements in science and technology that are able to explain issues that previously only faith could address?
Read the summary: The Pope who tweetsForbes MéxicoDecember 10, 2013
And you… Trust your smartphone?
Before it was said that man's best friend is a dog, but today it seems that our best friend is a smartphone, which can be our best companion or our worst threat. How much do you trust yours?
Read the summary: And you… Trust your smartphone?Forbes MéxicoNovember 23, 2013
The Silicon Valley dream
If you want to embark on a technological and global vision or if your business is ready to scale, Silicon Valley is the ideal place to grow faster, due to the possibility of access to capital, mentoring, and human talent.
Read the summary: The Silicon Valley dreamForbes MéxicoNovember 9, 2013
New bright generations
In the 21st century, it is necessary to consider younger people for top management positions in companies, where a winning combination between experience and digital youth can be achieved.
Read the summary: New bright generationsForbes MéxicoOctober 17, 2013
Pay to start a new business?
Startup Chile offers $40,000 (equity-free) to entrepreneurs from around the world just for starting a business in Chile for 6 months and bringing a global perspective to Chilean entrepreneurs. What are the results of this initiative and what can we learn from it?
Read the summary: Pay to start a new business?Forbes MéxicoOctober 9, 2013
The educational problem beyond the CNTE
Beyond the CNTE and the Educational Reform, education is undergoing a transformation worldwide, thanks to new exponential technologies. Learn about the most extraordinary cases.
Read the summary: The educational problem beyond the CNTEForbes MéxicoSeptember 20, 2013
Do videogames beat out social media and Hollywood?
If video games are surpassing social media and movies, brands should allocate a budget to sponsor certain key video games and even create their own, thus positioning their brand and generating an experience for potential consumers.
Read the summary: Do videogames beat out social media and Hollywood?
Coverage of his work
Techla MediaSeptember 23, 2022
A short talk with Edwin Moreno, the new hire at MVS Capital group who will lead its innovation unit
Techla interviewed Edwin when he was named director of MVS Ideas, the innovation unit of MVS Capital. The piece covers his background in economics and exponential growth methods, and what the unit set out to do: diversify the group's revenue, which depended mostly on MVS Radio, and develop new profitable digital businesses.
Read the summary: A short talk with Edwin Moreno, the new hire at MVS Capital group who will lead its innovation unitExcélsiorMay 20, 2021
Surfing Digital: Turning Traditional Businesses into Exponential Innovators
Excélsior reported on Surfing Digital as it was in 2021: a gamified program that helped traditional organizations move toward digital and exponential business models, starting from their purpose. The project was presented by Edwin Moreno from Mexico, Ana Belén Ávila from Ecuador and Marlin Muguerza from Peru, using innovation methods from communities such as Singularity University and Purpose Alliance.
Read the summary: Surfing Digital: Turning Traditional Businesses into Exponential Innovators