Excélsior
Ten stories of using artificial intelligence in LATAM
Original title: Diez historias de uso de Inteligencia Artificial en LATAM
First published in Excélsior on August 10, 2025.
Written by Edwin Moreno. This page is a summary. The full text is at the original.
The English on this page is a translation by Surfing Digital. The original is in Spanish.
Ten professionals from Latin America describe how they use AI in their work: education, restaurant sales, real estate, marketing and business agents among them. What they share is a view that AI helps most when it solves a concrete problem. The article also covers the difficulties, such as checking what AI produces and the hesitation some people feel, and ends by encouraging the region to build its own solutions.
Key points
- People report practical gains: better sales forecasts, faster work and more engaging learning.
- Checking results and keeping human judgment in the loop comes up again and again.
- The region should build its own expertise and products, not only use tools made elsewhere.
The original is the source. If this page and the original differ, the original is right.